Refocus Ignites GearFocus: Revolutionizing the Ultimate Camera Marketplace with 300% Growth

Key Takeaways:

• Refocus Supercharges Our Camera Marketplace: We teamed up with Refocus Marketplace on June 9, 2025, making GearFocus.com the top camera marketplace with a 300% inventory boost. It’s now a creator’s paradise for gear.

• We Outshine eBay and Facebook: Our camera marketplace offers 5% fees, verified sellers, and secure payments, unlike eBay’s high costs or Facebook’s risky deals. Refocus helps us deliver a better experience.

• More Gear, Bigger Community: Our camera marketplace exploded with thousands of listings, from lenses to drones, connecting creators through our YouTube and social groups. It’s a one-stop shop for photographers and filmmakers.

• Trust Is Our Core: We verify every seller and secure every transaction in our camera marketplace, ensuring no scams or stress. Our camera-savvy support team has you covered.

• The Future Looks Bright: We’re building a smarter camera marketplace with tools like price guides and gear tips, thanks to Refocus. Join GearFocus.com to buy, sell, and create with ease.

---

We’re GearFocus, a company born from the heart of the photography and filmmaking world. As creators ourselves, we’ve lived the struggle of finding reliable, affordable gear in a sea of sketchy online marketplaces. eBay’s sky-high fees—often 10% or more—cut deep into our profits as sellers. Facebook Marketplace felt like rolling the dice with unverified sellers, and Craigslist? Well, let’s just say those meetups in parking lots were never our idea of a good time.

That’s why we built GearFocus: a camera marketplace where creators could buy and sell gear with trust, fairness, and a shared love for the craft. On June 9, 2025, we took a giant leap forward when Refocus Marketplace acquired us, fueled by their 2024 funding round. This isn’t just a business deal—it’s a bold step toward making GearFocus.com the camera industry’s most trusted camera marketplace. Here’s our story, from our roots to our vision for revolutionizing the camera marketplace for photographers and filmmakers everywhere.

Our Beginnings: Building a Camera Marketplace for Creators

We started GearFocus because we were fed up. As photographers and filmmakers, we knew the pain of trying to sell a beloved lens on eBay, only to see their 10%+ fees gobble up our earnings. We’d wade through Facebook Marketplace, dodging flaky buyers and scam listings with no verification to back them up. Craigslist was a non-starter—too much risk, too little reward. So, we set out to create something better: a camera marketplace that put creators first.

GearFocus launched with a simple promise: low 5% commission fees, verified sellers, and a platform built by people who get what it means to chase the perfect shot. From day one, our camera marketplace was a haven for creators, whether they were selling a dusty Canon EF 50mm to fund a Sony Alpha or hunting for a budget-friendly lighting kit. Our community grew fast, drawn to a camera marketplace where trust and expertise weren’t just buzzwords—they were the foundation.

The Acquisition: A New Chapter for GearFocus

When we announced our acquisition by Refocus Marketplace on June 9, 2025, we felt a surge of excitement. This wasn’t just about joining forces with a bigger player—it was about supercharging our mission to transform the camera marketplace. Refocus, with its 2024 funding round, brought resources and a shared vision to make GearFocus.com the go-to destination for photographers and filmmakers.

The results were immediate: our inventory exploded by over 300%, a clear sign that creators were hungry for a camera marketplace they could trust. Bill Pryor, Refocus’s CEO, hit the nail on the head: “This acquisition transforms how creators buy and sell gear.” We’re not just competing with eBay or Facebook anymore—we’re redefining what a camera marketplace can be. With Refocus’s backing, we’re building a platform that’s more than a marketplace; it’s the backbone of the creator economy, designed to help photographers and filmmakers thrive.

Why This Matters to Us and Our Community

At GearFocus, we’ve always believed a camera marketplace should feel like a community, not a cold, transactional platform. We’ve heard too many horror stories from creators burned by other sites—gear arriving broken with no recourse, or sellers ghosted after a sale. That’s why we’re so excited about what Refocus brings to our camera marketplace. GearFocus.com now boasts thousands of listings, from vintage Pentax cameras to cutting-edge drones, serving everyone from hobbyists to pros.

Our 300% inventory growth means creators can find exactly what they need, whether it’s a rare lens adapter or a flagship Canon RF body. We’re proud to host both individual creators and trusted retailers like Service Photo, creating a camera marketplace that’s as diverse as the stories our users tell through their gear. With Refocus’s support, we’re doubling down on our commitment to make every transaction secure, fair, and creator-focused, ensuring GearFocus remains the camera marketplace where dreams are built.

What Makes GearFocus the Best Gear Marketplace

We built GearFocus to fix what’s broken in the camera marketplace, and our features reflect that passion. Unlike eBay, which treats a lens like a used couch, we bring camera-specific expertise to every transaction. Our verified seller program ensures every seller is legit, so you don’t have to worry about scams like you do on Facebook Marketplace. Our secure transaction system, with protected payments and dispute resolution, gives peace of mind—something Craigslist can’t offer. At just 5% commission, our fees let sellers keep more of their hard-earned cash, a far cry from eBay’s profit-eating cuts.

Our support team, made up of fellow camera nerds, offers guidance rooted in real-world experience, not canned responses. Above all, we’re a camera marketplace built for creators, by creators, fostering a community where photographers and filmmakers connect over their shared love of gear. Refocus’s acquisition amplifies these strengths, helping us scale our camera marketplace to serve even more creators.

Our Post-Acquisition Momentum

Since joining Refocus, we’ve watched our camera marketplace come alive in ways we always hoped for. That 300% inventory growth isn’t just a stat—it’s a revolution. GearFocus.com now overflows with thousands of listings, from vintage film cameras to the latest Sony mirrorless bodies. One creator told us they found a Sony FE 24-70mm f/2.8 GM lens among dozens of options, something they’d struggled to source elsewhere. Another sold a Canon EF 50mm f/1.8 lens within days, thrilled to keep nearly all their profits thanks to our low fees.

Listing gear is free and easy: upload photos, write a description, set a price, and you’re live to thousands of buyers. Our secure transactions and expert support make every sale smooth. Refocus’s investment has fueled this growth, bringing more gear and more creators into our camera marketplace, and we’re just getting started.

Trust: The Heart of Our Camera Marketplace

Trust is everything in a camera marketplace, and we’ve made it our cornerstone. We’ve all been burned—buying a lens on eBay that arrives scratched, or chasing a Facebook seller who vanishes after a deposit. That’s why we verify every seller on GearFocus, ensuring you’re dealing with real creators or retailers. Our secure transaction system protects your money until you’re satisfied, and our dispute resolution process is there if things go sideways.

One creator shared how our support team quickly resolved a minor issue with a lens purchase, leaving both buyer and seller happy. This is the kind of care you won’t find on generic platforms. With Refocus’s backing, we’re strengthening trust across our camera marketplace, making GearFocus the safest place for creators to buy and sell gear.

A Community That Inspires

GearFocus isn’t just a camera marketplace—it’s a community where creators connect. Our YouTube channel and social media groups are buzzing with photographers sharing lens hacks and filmmakers trading drone tips. It’s like a camera club that never sleeps. We recently heard from a creator who sold a DJI Mavic Air 2 drone and ended up bonding with the buyer over aerial cinematography. That buyer joined our community discussions, adding their expertise to the mix. Refocus’s acquisition is growing this community, bringing more voices into our camera marketplace. We’re not just here to facilitate transactions; we’re here to inspire creators to tell better stories through their gear.

Our Vision for the Future

Our founder, Matt Baron, now a strategic advisor to Refocus, said it best: “The camera industry needs a stronger backbone.” We’re building that backbone, and Refocus’s resources are helping us do it. We’re working on gear inventory tools—like AI-driven price suggestions and market analytics—that will empower creators to make smarter decisions in our camera marketplace. Picture a platform that recommends gear based on your shooting style or helps you time your sales for maximum profit. We’re also expanding creator offerings, from tutorials to exclusive deals, to make GearFocus.com the ultimate hub for photographers and filmmakers. Our camera marketplace is set to redefine how creators engage with gear, and we’re thrilled to lead the charge.

Why We’re the Camera Marketplace to Beat

Let’s be real: the camera marketplace is crowded, but we’re in a league of our own. eBay’s high fees and generic setup can’t match our 5% commission and camera expertise. Facebook Marketplace’s lack of verification is a dealbreaker for serious creators. Craigslist offers no safety net. Our secure, creator-focused platform, backed by Refocus, makes us the top camera marketplace. A recent seller listed a tripod and sold it within hours to a verified buyer, keeping nearly all their profits. Buyers are flocking to our camera marketplace, drawn by our trust and variety. With Refocus’s support, we’re staying ahead of the pack, delivering unmatched value to creators.

Join Us in the Camera Marketplace Revolution

We’re calling on every photographer and filmmaker to join GearFocus.com. Our camera marketplace, now supercharged by Refocus Marketplace, is the most trusted place to buy and sell gear. List your unused lenses, browse thousands of listings, and connect with a community that shares your passion. With low fees, secure transactions, and camera-savvy support, we’re the camera marketplace you’ve been searching for. Visit GearFocus.com today and h