Why Is This Camera So Popular? | Fuji X100V


Gear Focus

Mar 24, 2023

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The Fuji x100V is one of the hardest cameras to find in 2023 and recent internet hype has skyrocketed interest to a point where supply just can't meet demand. But is the demand warranted? With so many alternatives out there, is this limited fixed-lens camera worth the hype? 




A single google search for “Fuji x100v”  and you'll find all the usual suspicions of an avid camera buyer. Is it worth it? Why is the Fuji x100v sold out? While supply constraints might contribute to a degree of the less-than-stellar inventory, demand is clearly the main culprit. And part of that demand, we suspect, is the fantastic look and feel of this camera. Simply put, the x100V is a stunning looking camera. Not only that, it's stunningly unique. It's not uncommon for folks to mistake the x100v for a vintage camera and that's part of the appeal. It's compact, built like a tank and extremely easy to use. As an everyday point and shoot camera, it really does not get much better from a pure design perspective. 



  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • Fujinon 23mm f/2 Lens
  • Hybrid 0.52x OVF with 3.69m-Dot OLED EVF
  • 3.0" 1.62m-Dot Tilting Touchscreen
  • DCI/UHD 4K Video Recording at 30 fps
  • 425-Point Hybrid AF System
  • ISO 160-12800, up to 11-fps Shooting
  • Bluetooth and Wi-Fi Connectivity
  • Film Simulation Modes


The X100V has a sleek, stylish design that is reminiscent of classic film cameras. The camera is built around an all-metal body, which makes it extremely durable and robust. The top and bottom plates of the camera are made of aluminum, while the rear of the camera is made of magnesium alloy. The camera is weather-sealed, which means that it is resistant to dust, moisture, and extreme temperatures. The camera has a 23mm f/2 fixed lens, which is equivalent to a 35mm lens in full-frame format. The lens has been redesigned, and it now features an aspherical element, which reduces distortion and improves sharpness. The lens is also coated with Fujifilm's Super EBC coating, which minimizes ghosting and flare.



This might come as a shock, but when our resident YouTuber took the x100V on a trip to Colorado, he shot nearly everything using auto…gasp! In his defense the auto features is very good. And again, part of the appeal here is that the camera functions as an easy extension of you creativity, not an intricate gadget that requires hours of tinkering. Take for example, the fact this built is a fixed lens. While it's easy to see as a limitation, this camera has proven that sometimes those limitations are actually a good thing if the the tool your using can do more with less.  


Of course, if you don't want to go the route of being fully automatic you can easily dial in your own specs with physical buttons and knobs that are easy to use. As part of that customization, you're able to create custom profiles which include amazing film simulations. In fact, the film simulation profiles are one of the core reasons many creators choose this model. They have an unbelievable natural look that's subtle and realistic. 


In conclusion, for someone looking for a camera that can take everyday photos with some friendly constraints, this might just be your model. The X100V is an excellent camera that is perfect for photographers who want a high-end compact camera that delivers stunning image quality. The camera has a sleek, stylish design, and it is incredibly durable and robust. The X100V produces images with excellent detail and clarity, and its autofocus system ensures that images are sharp and in focus. The camera also has a host of features that make it an incredibly versatile camera, making it ideal for street, portrait, and travel photography. 





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